Conference Agenda
See below for more information regarding The Unstoppable Conference Schedule.
Thursday, September 5th
Location
Salons CD
Location
Third Floor Conference Level
Description
Come check in for conference upon arriving to the hotel!
Location
Salons KL
Description
This session is closed for the Franchise Advisory Council, but will be open to all attendees starting at 3:00 pm.
Location
Salons KL
Description
After checking in at the Registration Desk, come meet your Franchise Advisory Council!
Location
Salons GHI
Description
Join us for dinner and networking with fellow franchise owners, staff, and vendors. Don't miss The Old Time Saloon Photo Opportunity sponsored by WellSky!
Friday, September 6th
Location
Third Floor Registration Desk
Description
Have a question regarding conference or need directions? Come see us at The Hospitality Desk!
Sponsored By
Activated Insights
Location
Salons GHI
Description
Fuel up with coffee and hot breakfast before the first full day of conference while networking with this year's conference sponsors! Sponsored by Activated Insights.
Location
Salons EF
Description
Hear from the CEO of Senior Helpers, Peter Ross and COO of Senior Helpers, Mari Baxter, discuss the state of the company during this General Session presentation.
Sponsored By
Datasource Background Screening
Location
Salons GHI
Description
Recharge during this break sponsored by Datasource Background Screening!
Location
Salons EF
Description
Four top performing Senior Helpers Producers will share how they use social media to build their business, work with the VA for more hours and clients, manage their multi-unit businesses and use programs like LIFE Profile, flexHOME and their COE’s to drive business. They will share how to manage the various stages of their business from start up to development of established markets. This session will end with a question and answer session from the audience and promises to be loaded with great information.
Top Performers include Kara Fairhurst, Amy Petersen-Smith, Bob Nations and Scott Gerson.
Location
Salons GHI
Description
Grab a bite to eat and network with our conference sponsors before they depart and breakout sessions begin.
Please chose one of the sessions below to attend during this time.
BREAKOUT
Unlocking Growth: Innovative Strategies to Energize Your Sales Approach
Panel Discussion with Franchisees
Facilitator
Margueritte Mertz
Senior Sales Advisor
Location
Salons AB
Description
Panelists:
- Rosemary Gerstner - Executive Director, Des Plains, IL Corporate Store
- Supriya Kulkarni - Franchise Owner, Waxhaw-Monroe, NC
- Chris Tomko - Franchise Owner, Hillsborough County, FL
- Roni Bucey - VP of Sales & Marketing Operations Corpus Christi, & San Antonio, TX
Breathe new life into your sales and marketing approach with the same passion you had when starting as a brand-new franchisee! Revisit those early days when you were eager to hit the streets and learn about the sales process. Whether you are a newbie or have been in business for years, we invite you to join our accomplished panel of sales professionals and learn about updated tools and techniques and how to utilize them
BREAKOUT
Let's Talk About the Top 10 Issues Impacting Home Health Care Today - And Possible Solutions
Speakers
Jay Harris
Shareholder, Honkamp, P.C
Reggie Rowe
Shareholder, Honkamp, P.C
Location
Salon J
Description
We will explore owner compensation, accounting practices, tax credits, tax planning, retirement planning and more. Discover strategies and opportunities to enhance your financial outcomes and ensure the long-term success of your business.
BREAKOUT
Latest Legal Developments Impacting The Home Care Industry
Speaker
Angelo Spinola
Executive Director, Polsinelli
Location
Salons KL
Description
Please join attorney Angelo Spinola for a summary of the most significant legal trends and updates impacting your agency, Angelo will review recent industry specific employment practices being targeted in new lawsuits and the actions owners can take to better protect their agencies from litigation and the Department of Labor.
BREAKOUT
CHAP - Why Certification?
Speaker
Teresa Harbour
RN, MBA, MHA, Chief Operating Officer Community Health Accreditation Partner
Location
Salons CD
Description
Teresa Harbour will discusses the Age Friendly Care Certification, why it is a differentiator for Senior Helpers and what it will do for your business.
BREAKOUT
Attracting Referral Sources with New LIFE Profile Data and WellSky Integration Updates
Speaker
David Chandler
VP of Clinical Services and Business
Development
Eric Spillman
St. Director of Business Applications and Technology
Location
Salon M
Description
Join us for an engaging session where you'll learn about the latest LIFE Profile data we're gathering and why it’s capturing the interest of referral sources. Discover the new insights and updates that make LIFE Profile data a powerful tool for marketing. We’ll also provide an updated PowerPoint presentation designed to help you effectively share this data with referral sources and updates on progress with the integration of WellSky & LIFE Profile.
Sponsored By
FranConnect
Location
Ballroom Foyer
Description
Recharge during this break sponsored by FranConnect.
Please chose one of the sessions below to attend during this time.
BREAKOUT
Unlocking Revenue Steams - Third-Party Payer for Home Care
Speaker
Debbie Galvin
Director of National Programs Benefits
Location
Salons AB
Description
Join us for an insightful discussion where we delve into the world of third-party payers. Learn how to effectively discover opportunities to maximize revenue. This session is designed to equip you with the knowledge and opportunities to thrive in a competitive market.
BREAKOUT
flexHOME, how do you get started?
Speaker
Mari Baxter
Chief Operating Officer
Christina Chartrand
Sr. VP of Training and Staff Development
Location
Salons CD
Description
flexHOME is different than traditional care. During this session learn how to approach, prepare & develop your pitch as well as engage with members of the community or neighborhood. Learn from Senior Helpers franchisees who have developed a successful flexHome service offering in their territory.
BREAKOUT
Latest Legal Developments Impacting The Home Care Industry
Speaker
David Chandler
VP of Clinical Services and Business
Development
Eric Spillman
St. Director of Business Applications and Technology
Location
Salon M
Description
Join us for an engaging session where you'll learn about the latest LIFE Profile data we're gathering and why it’s capturing the interest of referral sources. Discover the new insights and updates that make LIFE Profile data a powerful tool for marketing. We’ll also provide an updated PowerPoint presentation designed to help you effectively share this data with referral sources. Updates on progress with the integration of WellSky & LIFE Profile.
BREAKOUT
Attracting Referral Sources with New LIFE Profile Data and WellSky Integration Updates
Speaker
Angelo Spinola
Executive Director, Polsinelli
Location
Salons KL
Description
Please join attorney Angelo Spinola for a summary of the most significant legal trends and updates impacting your agency, Angelo will review recent industry specific employment practices being targeted in new lawsuits and the actions owners can take to better protect their agencies from litigation and the Department of Labor.
Sponsored By
Infiniti HR
Location
The Alamo
Description
Get ready to experience history while networking with other SH Franchise Owners and Franchise Staff! This evening you will never forget is sponsored by Infiniti HR.
Enjoy this evening on your own to eat a local restaurant or explore San Antonio! If you plan on eating on the River Walk, dinner reservations are HIGHLY recommended. Please visit the Conference App to book a reservation.
Saturday, September 7th
Location
Registration Desk
Description
Have a question regarding conference or need directions? Come see us at The Hospitality Desk!
Location
Salons GHI
Description
Fuel up with coffee and hot breakfast before listening to our Keynote Speaker, Diana Nyad!
Location
Salons EF
Description
25 million people worldwide rooted for Diana Nyad as she reached the Florida shore, at long last achieving her 35-year-old quest of becoming the first person to swim from Cuba to Florida. A prominent sports journalist, filing over thirty years for National Public Radio, The New York Times and others, Diana has earned her place as one of our compelling storytellers.
Her memoir, Find a Way, has earned worldwide praise. Her groundbreaking Op Ed piece on her childhood sexual abuse for The New York Times drew a passionate response from around the world.
Also a uniquely entertaining and inspiring public speaker, Diana has now fulfilled another lifelong dream, bringing her performance of her play “The Swimmer” to the storied off-Broadway Minetta Lane Theater. The show played to sold-out crowds September, 2019.
Diana has been inducted into the International Women’s Sports Hall of Fame, the International Marathon Swimming Hall of Fame, among other Halls of Fame and awards of distinction. President Obama invited Diana to congratulate her in the Oval Office and then asked her to accompany him on his peace visit to Havana in 2014. Oprah Winfrey chose Diana’s interview for her Super Soul Sunday broadcast to be the first to extend to two hours.
Diana has written four books and speaks three foreign languages fluently. “NYAD”, a feature film based on Diana’s life, was released in Fall 2023 starring Annette Bening, Jodie Foster, and directed by Academy Award winners Jimmy Chin and Elizabeth Chai Vasarhelyi (Free Solo).
Please chose one of the sessions below to attend during this time.
BREAKOUT
Care Transitions: Return Home with Senior Helpers, The New "Staying Home Safe"
Speakers
Kristi West
Franchise Operations Director
David Chandler
VP of Clinical Services and Business Development
Location
Salons KL
Description
Join us to learn about our newly revamped Return Home with Senior Helpers offering, formerly Staying Home Safe, designed to drastically reduce hospital readmission risks post-discharge. Learn how our LIFE Profile tools, and Return Home Workbook offer faster, more precise risk identification and personalized care strategies. Ensure smoother transitions from hospital or skilled nursing to home, foster stronger relationships with discharge planners and clinicians, boost your revenue, and enhance your reputation for quality care. Don't miss this opportunity to explore a program easy to follow and more effective than ever!
BREAKOUT
Revitalize Your Local Social Media & Blueprint Efforts with Canva
Speakers
Janet Berg
Vice President of Marketing
Lauren Lawder
Sr. Marketing Manager
Evie Gekas
Sr. Marketing Manager
Location
Salon M
Description
In the ever-changing landscape of social media, it's crucial to stay ahead of the curve and continuously revamp your strategies. Discover how you can leverage Canva to up your local social media marketing game and enhance your blueprint efforts with the Senior Helpers marketing team! In this session, you will learn key Canva features, how to easily create short form videos, customize social graphics, flyers, presentations, and more—all while maintaining brand consistency. Bring your laptop if you'd like and leave this session with some great, actionable tools to elevate your social media strategy, connect with your community, and achieve your marketing goals.
BREAKOUT
Open the Door to Opportunity with Your Center of Excellence
Speaker
Sarah McKittrick
Training Manager
Location
Salons AB
Description
From newly available trainings adapted specifically for the Center of Excellence to community and referral partner outreach, discover the possibilities of your COE! You will learn how to improve ongoing training opportunities and hear what other franchises are doing to improve the training and marketing potential of their COE. Find out what it takes to be a Blue Ribbon designated Center of Excellence, a newly created recognition program! This award is reserved for offices that are maximizing the impact of their COE by creating a true center of senior care expertise, benefiting the caregivers, clients, and the community.
BREAKOUT
Best Practices in Navigating Long Term Care Insurance
Speaker
Bill Comfort
CSA, CLTC, LTCCP, Comfort Long Term Care
Location
Salons CD
Description
LTC insurance specialist Bill Comfort will examine the LTCi claims process from the perspective of the home care agency. This session will provide a framework for best practices when establishing services for clients with LTCi and will examine common claim roadblocks and how to help clients overcome those to get more claims approved more quickly
BREAKOUT
Mastering VA: Empowering Veterans' Care
Speakers
Greg Bean
VP of Business Development, Paradigm Senior Services
Location
Salons CD
Description
Join us for a comprehensive presentation designed to equip you with the knowledge and strategies to effectively support veterans. This session covers understanding and securing VA benefits, crafting compelling messaging, and developing a robust marketing action plan. Learn to streamline operations, developing a robust marketing action plan. Learn to streamline operations, optimize revenue streams with our Payer Mix Tool, and make a significant impact on the veteran community.
Location
Ballroom Foyer
Description
Recharge during this break prior to the start of today's breakout sessions!
Please chose one of the sessions below to attend during this time.
BREAKOUT
Into the Future: Migrating to WellSky
(Session for Matrix Care users only)
Speakers
Heather Walker
Client Success Executive, WellSky
Mike Chumley
Chief Information Officer
Location
Salon M
Description
How do you elevate your team? How do you hire, train, and delegate responsibilities that empower employees? Discover some key leadership qualities that have empowered staff members to motivate, improve and grow the business.
BREAKOUT
Essentials of Increasing the Value of Your Business through Pre-Market Planning & Acquisitions
Speaker
Mike Powers
Director of Resales & Acquisitions
Patrick Sherman
Managing Partner, Blue Stone Business Group
Location
Salons KL
Description
This multifaceted interactive session will provide many practical insights such as:
• How to organize your financials to be lender friendly
• We will also look at current trends in sales, earnings and evaluation methods frequently used in selling or buying
• Introduce essential components & ways of increasing your market share and value through acquisitions. This segment will also include a case study and various useful resources which will be shared with all attendees.
• In short…position your company to achieve maximum value!
BREAKOUT
Best Practices in Navigating Long Term Care Insurance
Speaker
Bill Comfort
CSA, CLTC, LTCCP, Comfort Long Term Care
Location
Salons CD
Description
LTC insurance specialist Bill Comfort will examine the LTCi claims process from the perspective of the home care agency. This session will provide a framework for best practices when establishing services for clients with LTCi and will examine common claim roadblocks and how to help clients overcome those to get more claims approved more quickly.
BREAKOUT
Lead-Assessment-Client: You Earn 0% of the Business You Don't Ask For
Speakers
Jason Stocknoff
Director of Digital Marketing & Reporting
Sean Simpson
Franchise Operations Manager
Location
Salons AB
Description
Phones are powerful tools, when it comes to sales and development in any company or organization. But why do so many people answer their business phone like they just don’t care? Have you ever quantified the business you lose by not asking for the assessment? This isn’t a sales-call seminar as much as it is a plea for a wake-up call to look in the mirror and put your listening ears on. Learn how a call tracking and conversational analytics platform like Invoca, can help gauge your call performance, determine if you are asking for and booking assessments and see a significant increase in new business revenue.
BREAKOUT
Mastering VA: Empowering Veterans' Care
Speakers
Greg Bean
VP of Business Development, Paradigm Senior Services
Location
Salons CD
Description
Join us for a comprehensive presentation designed to equip you with the knowledge and strategies to effectively support veterans. This session covers understanding and securing VA benefits, crafting compelling messaging, and developing a robust marketing action plan. Learn to streamline operations, developing a robust marketing action plan. Learn to streamline operations, optimize revenue streams with our Payer Mix Tool, and make a significant impact on the veteran community.
Location
Salons GHI
Description
Join us for a meet and mingle event with past and present Senior Helpers Grad School participants!
Sponsored By
The Solutions Group
Location
Pearl 3
Description
This event is by Invite Only.
Location
Breakout Rooms
Description
Don't miss opportunities to meet with specialists on a variety of different topics to help you grow your business. Please note, you must reserve your spot at a Discussion Table on the app. The location of your reserved topic will be provided for you on the app.
Location
Salons ABCD
Description
Enjoy a drink prior to the start of The Unstoppable Awards Dinner.
Location
Salons EF
Description
Help us recognize the dedication and hard work of this year's award winners!
Be sure to dress in your best purple and blue!