AGENDA

Click each event below to see locations and more information!

Wednesday, September 7th

LOCATION

Red Rock 2 & 3

DESCRIPTION

Please contact Christina Chartrand to sign up for Life Profile Training.

Thursday, September 8th

LOCATION

Red Rock 2 & 3

DESCRIPTION

Please contact Christina Chartrand to sign up for Life Profile Training.

LOCATION

Colorado D

LOCATION

Colorado A

Friday, September 9th

LOCATION

Colorado A

LOCATION

Colorado B-C

SPONSORED BY

LOCATION

Colorado Prefunction

NAME

Executive Briefing on the State of Labor

LOCATION

Colorado B-C

DESCRIPTION

What is really going on with the workforce and how will we hire and retain the people we need to provide the services our customers require? With at least 20 more years of labor shortages ahead of us, this problem is not going away. In this data driven conversation, we will explore the facts and understand what is out of our control, but also what are the areas where we, as leaders, can make an impact.

SPONSORED BY

LOCATION

Colorado A

PLEASE SELECT ONE SESSION BELOW TO ATTEND DURING THIS TIME

 1

SESSION NAME

Aging Life Care Management & Home Care: A Winning Combination

PRESENTED BY

Jennifer Lynn Pagano, MA, CMC
Aging Life Care Manager

LOCATION

Colorado D

 2

SESSION NAME

Is Your Multi-Unit Business Holding You Back?
For Current Multi-Unit Owners Only

PRESENTED BY

Mari Baxter
Dave Lindgren
Kristin Borromeo

Senior Helpers Corporate

LOCATION

Red Rock 2 & 3

DESCRIPTION

Are you performing well in one territory but underperforming in another? Will you miss out on President’s Club in Greece because one of your territories is on minimums? Do you not have the staff or resources to develop your additional territories? During this informative session, you will receive a packet of customized information compiled specifically for your business, providing a clear strategy for multi-unit success. (Pre-registration required to receive business analysis packet.)

 3

SESSION NAME

Take Your Sales Skills to the Next Level

PRESENTED BY

Margueritte Mertz
Senior Helpers Corporate

LOCATION

Red Rock 6 & 7

DESCRIPTION

The world of sales is shifting around us, and the current selling environment is changing rapidly, requiring new skills and a completely different outlook. Learn more about how sales tactics are changing, what it means for you in the field, and how to use emotional intelligence to keep prospects engaged and create true competitive differentiation that delivers long-lasting relationships

 4

SESSION NAME

Building Your Marketing Strategies In A Post-Pandemic World
Repeat Session - Also Offered at 3:30 pm

PRESENTED BY

Janet Berg
Jason Stocknoff
Lauren Lawder
Evie Gekas

Senior Helpers Corporate

LOCATION

Red Rock 8 & 9

DESCRIPTION

Marketing communications is more important now than ever. It must pivot to reflect the world around us, and that means knowing what to say, how to say it, when to say it, and through which channels. Taking control of your digital footprint as well as referral and blueprint marketing should all be a core part of your overall marketing strategy. However, in today’s over-stimulated world, your prospects are bombarded with marketing messages, making it harder to stand out from the competition. You will leave this session with actionable steps to break through the clutter and reach your target client, caregiver, and referral source audiences more effectively.

 5

SESSION NAME

LinkedIn Expert:
Earn More Using LinkedIn

Repeat Session - Also Offered at 3:30 pm

PRESENTED BY

Julbert Abrahams
The LinkedIn Guy

LOCATION

Red Rock 10 & 11

DESCRIPTION

In this session, LinkedIn expert Julbert Abrahams will share why LinkedIn is important, what you can do with your LinkedIn profile to market your business, and how to use LinkedIn to generate more referrals.

LOCATION

Colorado Prefunction

PLEASE SELECT ONE SESSION BELOW TO ATTEND DURING THIS TIME

6

SESSION NAME

They Go To Work,
Just Not For You!

Roundtable Discussion

PRESENTED BY

Jennifer Gunter
Gene Sanders

Senior Helpers Corporate

LOCATION

Colorado D

DESCRIPTION

Is your recruiter stuck in a spiral cycle of having interviewees not show up? How often do you say or hear “people don’t want to work anymore?” This very well could be the wealthiest generation of employees, changing jobs frequently and choosing what fits their lifestyle. Which is why you need them more than they need you! In this session, discuss strategies and develop an interactive approach to providing swanky red-carpet-treatment and attracting the employed. You will leave with three top ideas you can implement right away!

7

SESSION NAME

Three Simple Strategies To Improve LIFE Profile Practices

PRESENTED BY

David Chandler
Christina Chartrand

Senior Helpers Corporate

LOCATION

Red Rock 2 & 3

DESCRIPTION

Join David Chandler, RN, as he reviews three simple strategies to reach the full potential of LIFE Profile. This session will focus on improving assessment accuracy and communicating effectively about LIFE Profile with families and referral sources. Attendees will leave with action steps to implement these strategies, helping clients stay in their homes longer and leading to the growth of office revenue.

8

SESSION NAME

Building Your Marketing Strategy For A Post-Pandemic World
Repeat Session - Also Offered at 1:45 pm

PRESENTED BY

Janet Berg
Jason Stocknoff
Lauren Lawder
Evie Gekas

Senior Helpers Corporate

LOCATION

Red Rock 8 & 9

DESCRIPTION

Marketing communications is more important now than ever. It must pivot to reflect the world around us, and that means knowing what to say, how to say it, when to say it, and through which channels. Taking control of your digital footprint as well as referral and blueprint marketing should all be a core part of your overall marketing strategy. However, in today’s over-stimulated world, your prospects are bombarded with marketing messages, making it harder to stand out from the competition. You will leave this session with actionable steps to break through the clutter and reach your target client, caregiver, and referral source audiences more effectively

9

SESSION NAME

Should You Stay Or Should You Go: Options & Procedures for Selling Your Business

PRESENTED BY

Mari Baxter
Mike Powers

Senior Helpers Corporate

LOCATION

Red Rock 6 & 7

DESCRIPTION

Is your business primed for selling? Can you get the best price or should you wait? Are you a multi-unit owner 
who would make more money selling each unit separately or to one buyer? Come to this session to help determine if exiting is in your future.

10

SESSION NAME

LinkedIn Expert:
Earn More Using LinkedIn

Repeat Session - Also Offered at 1:45 pm

PRESENTED BY

Julbert Abrahams
The LinkedIn Guy

LOCATION

Red Rock 10 & 11

DESCRIPTION

In this session, LinkedIn expert Julbert Abrahams will share why LinkedIn is important, what you can do with your LinkedIn profile to market your business, and how to use LinkedIn to generate more referrals.

*This event is by Invitation Only (for owners with less than three years in business).

SPONSORED BY

LOCATION

Adams Terrace

SPONSORED BY

LOCATION

Juniper Patio

DESCRIPTION

Join other Franchise Owners with three years or more in business to connect and socialize.

The rest of your evening is free to explore and enjoy the resort.
Visit the Hospitality Desk between 7 am and 5 pm for assistance with recommendations and reservations

Saturday, September 10th

LOCATION

Colorado A

NAME

Making an Impact

LOCATION

Colorado B-C

DESCRIPTION

We live in an era of astonishing technology, instant information, and rampant social networking. Despite the epidemic advances that ushered in a new millennium, cultural critics argue that society has never been shallower in communication and more superficial in appearance. In fact, Dr. Rigsby argues that for many organizations, appearance—or what he refers to as impression—has become the new corporate wardrobe. We invite you to rediscover what is really important and meaningful—not only in your professional career but in your personal life as well. Join Dr. Rigsby as he shares the wisdom of past generations—wisdom that will inspire, motivate, and empower you to make an impact rather than an impression!

LOCATION

Colorado Prefunction

PLEASE SELECT ONE SESSION BELOW TO ATTEND DURING THIS TIME

 1

SESSION NAME

flexHOME:
A New Model Of Care

PRESENTED BY

Kristi West
Dave Lindgren
Margueritte Mertz
Mari Baxter

Senior Helpers Corporate

LOCATION

Red Rock 6 & 7

DESCRIPTION

Gain insight about Senior Helpers’ newest program offering: flexHOME. Learn about the numerous opportunities available through this model for clients, families, referral sources, and YOU! Topics include a review of program logistics, services and pricing options, and how to take it to market

 2

SESSION NAME

How To Differentiate With LIFE Profile: A Panel Discussion
Repeat Session - Also Offered at 1:30 pm

MODERATED BY

David Chandler
Senior Helpers Corporate

PANELISTS

Maureen Mostella
La Mesa, CA
Amy Petersen-Smith
Mount Pleasant, SC
Michael Mohl
Boynton Beach, FL
Jorge Giraldo
Lakeland, FL

LOCATION

Red Rock 8 & 9

DESCRIPTION

Join David Chandler, RN, as he interviews a panel of Senior Helpers owners about how they are utilizing LIFE Profile as a differentiator to build, grow, and maintain relationships with referral sources. Owners will share specific examples of LIFE Profile tools and strategies that gave them confidence to successfully grow their business.

 3

SESSION NAME

Improving Our Hands-On Skills For Providing Care

Repeat Session - Also Offered at 1:30 pm

PRESENTED BY

Teepa Snow
Positive Approach to Care

LOCATION

Red Rock 2 & 3

DESCRIPTION

This session will address awareness and methods for improving hands-on skills for working with those living with dementia. Learners will be introduced to a variety of physical techniques to facilitate care interactions, including the Positive Physical Approach™, the Hand-under-Hand® position, and Visual-Verbal-Touch cueing. This session will also address the rationale and reasoning behind these techniques and methods. The goal of this session is for learners to have improved care interactions with those living with brain change

 4

SESSION NAME

Successful Startup Best Practices
Roundtable Discussion for First Year Owners 

PRESENTED BY

Gene Sanders
Mike Powers

Senior Helpers Corporate

LOCATION

Colorado D

DESCRIPTION

Share and learn best practices to surpass your year one goals and build a solid foundation for future growth. Topics to include but are not limited to sales and marketing; roles and goals for office staff; internal and external communication; and incorporating valuable Senior Helpers resources such LIFE Profile, Senior Gems®, Parkinson’s Care, and the expertise of the corporate office staff.

SPONSORED BY

LOCATION

Adams Terrace

PLEASE SELECT ONE SESSION BELOW TO ATTEND DURING THIS TIME

 5

SESSION NAME

How To Differentiate With LIFE Profile: A Panel Discussion
Repeat Session - Also Offered at 10:30am

MODERATED BY

David Chandler
Senior Helpers Corporate

PANELISTS

Hector Munoz
Irvine, CA
Tiffany Phelan
Scottsdale, AZ
Laura Palenkas
Knoxville, TN
Reid Patrick
Tulsa, OK

LOCATION

Red Rock 8 & 9

DESCRIPTION

Join David Chandler, RN, as he interviews a panel of Senior Helpers owners about how they are utilizing LIFE Profile as a differentiator to build, grow, and maintain relationships with referral sources. Owners will share specific examples of LIFE Profile tools and strategies that gave them confidence to successfully grow their business.

 6

SESSION NAME

Improving Our Hands-On Skills For Providing Care

Repeat Session - Also Offered at 10:30am

PRESENTED BY

Teepa Snow
Positive Approach to Care

LOCATION

Red Rock 2 & 3

DESCRIPTION

This session will address awareness and methods for improving hands-on skills for working with those living with dementia. Learners will be introduced to a variety of physical techniques to facilitate care interactions, including the Positive Physical Approach™, the Hand-under-Hand® position, and Visual-Verbal-Touch cueing. This session will also address the rationale and reasoning behind these techniques and methods. The goal of this session is for learners to have improved care interactions with those living with brain change.

 7

SESSION NAME

Thinking Outside Of Private Pay Revenue
Top Performers Panel

MODERATED BY

Dan Sitko
Debbie Galvin

Senior Helpers Corporate

PANELISTS

Linda Watterson
Santa Rosa, CA
Eric Fisher
Raynham, MA
Amy Petersen-Smith
Mount Pleasant, SC
Sheila Lowery
Pineville, NC

LOCATION

Red Rock 6 & 7

DESCRIPTION

Why are third-party payers are critical for growth? This Q&A session will feature a panel of franchise owners who have excelled in growing their business with third party payor sources. The discussion will focus on how to grow your business by utilizing long term care insurance, veterans’ benefits, and Medicaid benefits, including tools, resources, and tips for getting started.

 8

SESSION NAME

Latest Legal Developments Impacting the Home Care Industry

PRESENTED BY

Angelo Spinola, ESP.
Polsinelli Online Solutions

LOCATION

Colorado D

LOCATION

Colorado Prefunction

DESCRIPTION

Enjoy a cocktail reception before the anniversary celebration and awards ceremony.

SPONSORED BY

LOCATION

Colorado B - D

DESCRIPTION

Join us as we celebrate 20 Years of Senior Helpers.
The annual Awards Ceremony will also be taking place during this event,

SPONSORED BY

LOCATION

Mountain Pass
Upper Level

DESCRIPTION

Gather with colleagues for one last hurrah before everyone heads for home!

RESOURCES

These resources and experiences will be available throughout the conference.
Make sure you stop by each of them to take advantage of everything the conference has to offer!

REGISTRATION AND HOSPITALITY DESK

LOCATION

Colorado Prefunction A

HOURS OF OPERATION

Thursday      10:00 am - 9:00 pm
Friday            7:00 am - 5:00 pm

Saturday      7:00 am - 5:00 pm

DESCRIPTION

Stop by the Registration Desk to pick up your name badge, program, and conference tote bag full of  swag! The Hospitality Desk is available for assistance with any needs during the conference. They can answer questions, make reservations, arrange transportation, and more.

SENIOR HELPERS POP-UP SHOP

LOCATION

Colorado A

HOURS OF OPERATION

Thursday      2:00 pm - 9:00 pm
Friday            8:00 am - 5:00 pm

Saturday      8:00 am - 2:00pm

DESCRIPTION

Let us help you build brand recognition with eye catching branded merchandise! The Pop-Up Shop not only has the latest and coolest swag, but we also are here to discuss all of your branding needs. Special feature this year: design your own apparel onsite!

WELLSKY GENIUS LAB

LOCATION

Red Rock 4

HOURS OF OPERATION

Thursday      12:00 pm - 5:00 pm
Friday            7:00 am - 5:00 pm

Saturday      8:00 am - 3:00 pm

DESCRIPTION

The Genius Lab is an opportunity to meet with 
experts, discover the latest improvements to the software, learn top user tips, and more!

RELIAS GENIUS LAB

LOCATION

Red Rock 5

HOURS OF OPERATION

Thursday      12:00 pm - 5:00 pm
Friday            7:00 am - 5:00 pm

Saturday      8:00 am - 3:00 pm

DESCRIPTION

The Genius Lab is an opportunity to meet with 
experts, discover the latest improvements to the software, learn top user tips, and more!

CENTER OF EXCELLENCE

LOCATION

Deluxe Suite # 11118
Location: 11th floor in North Tower

HOURS OF OPERATION

Thursday      CLOSED
Friday            1:30 pm - 5:00 pm

Saturday      1:30 pm - 5:00 pm

DESCRIPTION

Come see an example of the Center of Excellence and how to set it up in your own office to offer in-depth, hands-on training to caregivers and families.