Conference Agenda
Thursday, September 21st
Location
HB Plant Ballroom Foyer
JW Marriott
Description
Come check in for conference upon arriving to the hotel!
Location
Florida Ballroom V & VI
Marriott Water Side
Description
This session is closed for the Franchise Advisory Council, but will be open to all attendees starting at 3:00 pm.
Location
Florida Ballroom V & VI
Marriott Water Street
Description
After checking in at the Registration Desk, come meet your Franchise Advisory Council!
Location
HB Plant Ballroom
JW Marriott
Description
Get in the spirit of Gasparilla, one of the biggest event annually in Tampa Bay with a “Pirate” themed welcome reception with all of our sponsors. Spend the evening networking with our partners, while enjoying food stations and open bar.
Friday, September 22nd
Location
HB Plant Ballroom Foyer
JW Marriott
Description
Have a question regarding conference or need directions? Come see us at The Hospitality Desk!
Location
HB Plant Ballroom
JW Marriott
Description
Fuel up with coffee and hot breakfast before the first full day of conference while networking with this year's conference sponsors!
Location
Ybor Ballroom
JW Marriott
Description
Hear from the CEO of Senior Helpers, Peter Ross and COO of Senior Helpers, Mari Baxter, discuss the state of the company during this General Session presentation.
Location
HB Plant Ballroom
JW Marriott
Description
Recharge during this break sponsored by Consumer Fusion!
Location
Ybor Ballroom
JW Marriott
Description
Come listen to Matt Thornhill and his presentation, The Future is Now for Home Care: How to Seize the Post-Pandemic, Boomer-Fueled Growth That’s Coming. As an expert in Boomer behavior, Matt brings fresh thoughts on the future of home care.
Location
HB Plant Ballroom
JW Marriott
Description
Grab a bite to eat and network with our conference sponsors before they depart and breakout sessions begin.
Please chose one of the sessions below to attend during this time. All breakouts are located right across the sky bridge.
BREAKOUT
Creating a Workplace Environment for All Generations
Learn How Today’s Workers Share Expectations and are More Alike Than Different
*This session is also offered at 3:15 pm
Speaker
Matt Thornhill
Location
Meeting Rooms 8-10
Marriott Water Street
Description
OK Boomer, it’s time to stop focusing on what makes generations different and leverage how they are similar when it comes to the workplace of today. In this breakout session, Matt Thornhill will explain the five expectations today’s workers share no matter their age or generation.
You’ll learn what’s important and what to do to address and enhance your organization’s workplace environment. Not all Senior Helpers operations are the same, and there’s not a one-size-fits-all culture you should deploy. By understanding the common workplace expectations and acting accordingly, you’ll immediately improve morale, retention rates, and overall job satisfaction.
Matt will also share an effective, simple and free tactic you can do daily that will forever change your organization’s culture for the better.
BREAKOUT
Growing Your Home Care Business Through 3rd Party Payers
Speakers
Greg Bean and Debbie Galvin
Paradigm
Location
Florida Salons I - III
Marriott Water Street
Description
Paradigm works with over +2000 home care agencies nationwide to help them expand their service portfolios. Based on this experience, this presentation will cover the opportunities and challenges most home care agencies face when trying to grow by adding 3rd party payers. Also covered will be the importance of diversification of payer sources and the impact it can have on mitigating risk and optimizing cash flow.
BREAKOUT
Financial Crimes that Target Our Elderly
*This session is also offered at 3:15 pm
Speaker
Detective Phillip Klimpel
Location
Florida Salon VI
Marriott Water Street
Description
How vulnerable are our clients to financial exploitation? Detective Phillip Klimpel will discuss crimes and crime trends that target the elderly and vulnerable population in today's society. Discover the types of scams impacting our clients as well as how to identify these scams and help protect our clients from them.
BREAKOUT
Latest Legal Developments Impacting the Home Care Industry
Speaker
Angelo Spinola
Location
Florida Salon V
Marriott Water Street
Description
Please join attorney Angelo Spinola for a summary of the most significant legal trends and updates impacting your agency, including the status of FTC’s proposed rule that would ban employers from entering into, maintaining, or enforcing non-compete clauses, recent government enforcement activity related to PPP and ERTC programs, and DOL enforcement activity. He will also review recent industry specific employment practices being targeted in new lawsuits and the actions owners can take to better protect their agencies from litigation and DOL investigations.
Sponsored By
TBD
Location
HB Plant Ballroom
JW Marriott
Description
Recharge during this break sponsored by TBD
Please chose one of the sessions below to attend during this time. All breakouts are located right across the sky bridge.
BREAKOUT
Creating a Workplace Environment for All Generations
Learn How Today’s Workers Share Expectations and are More Alike Than Different
* This session is also offered at 1:30 pm
Speaker
Matt Thornhill
Location
Meeting Rooms 8-10
Marriott Water Street
Description
OK Boomer, it’s time to stop focusing on what makes generations different and leverage how they are similar when it comes to the workplace of today. In this breakout session, Matt Thornhill will explain the five expectations today’s workers share no matter their age or generation.
You’ll learn what’s important and what to do to address and enhance your organization’s workplace environment. Not all Senior Helpers operations are the same, and there’s not a one-size-fits-all culture you should deploy. By understanding the common workplace expectations and acting accordingly, you’ll immediately improve morale, retention rates, and overall job satisfaction.
Matt will also share an effective, simple and free tactic you can do daily that will forever change your organization’s culture for the better.
BREAKOUT
People Analytics - Changing the Way You Select, Retain and Promote Your Employees
Speaker
Jodie Cunningham
Location
Florida Salons I - III
Marriott Water Street
Description
Skills can be taught, but talent is genetic. In the health care industry, it is critical to get the right people in the right positions, especially when results substantially impact the client experience. Making the wrong selection or promotion choice can result in significant loss of revenue, high staff turnover, increased labor costs, breakdowns in communication, and losing valuable time and resources training new employees. Incorporating data analytics into your selection and promotion process will provide critical behavioral and cognitive insight to selecting the right people for the right roles in your organization. And the good news is – it’s not complicated!
BREAKOUT
FlexHOME Panel Discussion
Location
Florida Salon V
Marriott Water Street
Moderators
Kristi West
Christina Chartrand
Dave Lindgren
Panelists
Kent Terry, Ephrata, PA
Steve Kowalke, Rock Hill, SC
Kathy Livingston, New York, NY
Mark White, Naples, FL
Description
It has been 6 months since we officially rolled out the FlexHOME model. Learn from your peers about the successes, marketing strategies and best practices in bringing FlexHOME to your senior communities and neighborhoods.
BREAKOUT
Financial Crimes that Target Our Elderly
*This session is also offered at 3:15 pm
Speaker
Detective Phillip Klimpel
Location
Florida Salon VI
Marriott Water Street
Description
How vulnerable are our clients to financial exploitation? Detective Phillip Klimpel will discuss crimes and crime trends that target the elderly and vulnerable population in today's society. Discover the types of scams impacting our clients as well as how to identify these scams and help protect our clients from them.
Location
Terrace Room
Marriott Water Street
Description
Calling all New Franchise Owners, get ready to network and mingle with other new owners during this year's cocktail reception! Please note that this event is by invite only.
Sponsored By
Infiniti HR
Location
Meet in hotel lobby
Marriott Water Street
Description
Get ready to sail into the Tampa Sunset while aboard a private boat sponsored by Infiniti! Please note that you must have selected a ticket at the time of registration to board the cruise.
Enjoy this evening on your own to eat a local restaurant or explore Tampa Bay!
Saturday, September 23rd
Location
HB Plant Ballroom Foyer
JW Marriott
Description
Have a question regarding conference or need directions? Come see us at The Hospitality Desk!
Location
HB Plant Ballroom
JW Marriott
Description
Fuel up with coffee and hot breakfast before the start of General Session!
Location
Ybor Ballroom
JW Marriott
Description
In his inspiring keynote, Jimmy will share his journey as he the devastating diagnosis of young onset Parkinson’s Disease at the age of 27 and key realizations to get his life back on track. Through interactive sessions of carrying the burden of his disease and a mindset of “one more than yesterday,” Jimmy demonstrates how he is living well with Parkinson’s and goes on to achieve being an American Ninja Warrior and Guinness World record holder. No matter the burden you are carrying, Jimmy’s story will motivate you to MOVE.
Location
HB Plant Ballroom
JW Marriott
Description
Recharge during this break prior to the start of today's breakout sessions!
Please chose one of the sessions below to attend during this time. All breakouts are located right across the sky bridge.
BREAKOUT
Blueprint Marketing Pros Panel Discussion
Location
Florida Salon V
Marriott Water Street
Moderators
Marguerite Mertz
Sean Simpson
Franchise Support Center
Panelists
Rosemary Gerstner
Des Plaines, IL
Mark Goldstein
Tucson, AZ
Michael Mohl
South Palm Beach, FL
David Chandler
Franchise Support Center
Description
Is blueprint marketing something you’ve never quite mastered? Are you ready to take your business to the next level of profitability? If so, this is a must attend session! Business development and growth of a business must incorporate promoting our brand, gaining deep intelligence of our markets, understanding our competition, identifying and educating new target referral sources, and most importantly, deepening relationships with key referral partners. Join our panel of SH business development experts who will share their insights on building lasting relationships that achieve profitable results and loyal relationships.
BREAKOUT
New Staff Training Materials
Speakers
Christina Chartrand and Sarah McKittrick
Franchise Support Center
Location
Meeting Rooms 8 - 10
Marriott Water Street
Description
Learn about our new and improved training program for staff members. The program provides easy onboarding solutions with interactive courses as well as a step-by-step supervisor manual to help train your new employee. Providing comprehensive training allows employees to grow their knowledge base and improve job skills to be a more effective team member in the Senior Helpers workspace.
BREAKOUT
Digital Lead Mastery: Converting Connections into Clients
Speakers
Janet Berg and Jason Stocknoff
Franchise Support Center
Location
Florida Salons I - III
Marriott Water Street
Description
In today's fast-paced digital landscape, the ability to effectively handle and convert digital leads is a crucial skill for any marketer. This session will delve into the intricacies of lead management, providing you with a deep understanding of the digital lead generation process and the techniques needed to nurture leads effectively. We will explore a range of proven strategies and best practices for optimizing lead conversion rates. Participants will gain insights into crafting compelling and personalized communication, leveraging automation tools for lead nurturing, and more. Join the Marketing team to unlock the potential of your digital leads and transform them into loyal clients and caregivers!
Please chose one of the sessions below to attend during this time. All breakouts are located right across the sky bridge.
BREAKOUT
Team Leadership Panel Discussion
Location
Florida Salon V
Marriott Water Street
Moderators
Dave Lindgren and Dan Sitko
Franchise Support Center
Panelists
Scott Gerson
Harrisburg, PA
Kara Fairhurst
Bolingbrook, IL
Terry Hooper
San Antonio, TX
Nick Magnusson
San Mateo, CA
Tehjan Prendiville
Tucson, AZ
Description
How do you elevate your team? How do you hire, train, and delegate responsibilities that empower employees? Discover some key leadership qualities that have empowered staff members to motivate, improve and grow the business.
BREAKOUT
More than Checking a Box - the Value of LIFE Profile
Speaker
David Chandler
Franchise Support Center
Location
Florida Salon VI
Marriott Water Street
Description
LIFE Profile is a game changer. While LIFE Profile is a great way to increase revenue, it is also one of the best tools we have available to accomplish our Mission and Core Values. Join David Chandler as he shares about the ‘Why’ behind LIFE Profile, new LIFE Profile tools, and how focusing on the ‘Why’ and new tools is the best way to grow your business and revenue. .
BREAKOUT
Building a Path to Creating your Center of Excellence
Speaker
Sarah McKittrick
Franchise Support Center
Meeting Rooms 8 - 10
Marriott Water Street
Description
Whether you are still in the envisioning stages of building your Center of Excellence or have completed a COE that feels ho-hum, this breakout session will inspire you to create a Center of Excellence that you can be proud of. We will discuss how to make the most of the space that you have (while working within a budget) to create an effective training space that is fun and interactive for your caregivers and that you can confidently show referral sources. Learn how to take your Center of Excellence from concept to reality in this practical, interactive break out session. We will discuss the benefits of the COE as well as how to work around the challenges. We are here to help you find a path to COE success!
BREAKOUT
Marketing Resources to Support your Face-to-Face Conversations
Speakers
Janet Berg
Lauren Lawder
Evie Gekas
Location
Florida Salons I - III
Marriott Water Street
Location
Description
It is easy to be enamored with marketing automation and the latest and greatest in terms of technology and advertising, but striking a marketing balance between the digital world and the physical world is more important now than ever before. “Maximizing your Impact” is designed to help you access the tools and resources you need to seamlessly integrate your face-to-face marketing with your online efforts to create a cohesive and powerful brand experience. The Marketing team will be sharing these resources to help support your in-person meetings, expand your network, generate leads, and foster meaningful conversations that lead to business growth.
Sponsored By
Stackcare
Location
Ybor Ballroom
JW Marriott
Description
Help us recognize the dedication and hard work of this year's award winners!
Sponsored By
TBD
Location
HB Plant Ballroom Foyer
JW Marriott
Description
Spend some time this afternoon networking with your fellow franchisees over some refreshing lemonade and snacks. Discuss some of what you learned this year, share best practices and catch up with some old friends and colleagues
Location
HB Plant Ballroom Foyer
JW Marriott
Description
Join us for a meet and mingle event with past and present Senior Helpers Grad School participants!
Location
Six Floor Terrace
JW Marriott
Description
Come dunk the leadership team for Rock Steady Boxing!
Sponsored By
WellSky & Ironmark
Location
American Social
Description
Let’s wrap up conference with a lively celebration – Havana Style! Walk across the street to American Social for a Cuban-themed party to celebrate the end of another great conference! Dinner, open bar, cigar rolling and a live band will all be available for you to enjoy