1

Topic

How to Develop a Google Adwords Campaign

Description

During this roundtable discussion, we will dialog about how franchise locations have been able to harness the power of Google Ads to enhance their online visibility and drive targeted traffic to their websites. This roundtable discussion is designed for individuals looking to gain practical insights into the development and implementation of successful Google Ads campaigns, regardless of their prior experience with online advertising.

2

Topic

Branding Through Community Based Marketing

Description

There are many levels of community-based marketing. However, nothing is as powerful as leveraging public relations, social media and networking to help build an idea into a community event that builds your local brand. Join us for a roundtable discussion that will include open dialog about how many of your fellow franchisees have been able to use community-based marketing to gain exposure for their brand.

3

Topic

Accelerating Your Growth by Nurturing Your Franchise

Description

Nurturing a business involves a comprehensive and proactive approach to fostering its growth, well-being, and sustainability. This roundtable will provide a collaborative space for participants to share insights, challenges, and innovative approaches to how they have been able to proactively and intentionally create a thriving and resilient enterprise that can adapt to changing circumstances and sustain long-term growth.

4

Topic

Diversifying Your Revenue Stream

Description

Diversifying your revenue stream involves expanding your sources of income for your business beyond its primary or traditional source. Franchisees will discuss strategies they have implemented to expand and diversify their revenue streams by incorporating various payer sources including non-medical home care, senior living referral services, private pay skilled care services, and government provider programs.

5

Topic

How to Take Care of Yourself While Taking Care of Your Business

Description

Join us for a roundtable discussion that will focus on strategies some franchisees have taken to maintain a healthy work-life balance, reduce stress, and prioritize self-care while owning and operating their franchise. Whether you're a seasoned franchisee or just starting out, this roundtable discussion is designed to provide you with tools you can use for personal and professional success.

6

Topic

Getting Involved With Home Care Advocacy

Description

This roundtable discussion is designed to bring franchisees together that are passionate about making a positive impact on the home care sector. Participants will discuss the role advocacy plays in shaping policies, improving standards, and championing the needs of seniors receiving senior care services.

7

Topic

How to Leverage Your Elite Caregivers to Train and Retain New Caregivers

Description

During this roundtable discussion, franchisees will share innovative strategies they've used to empower and utilize top-performing caregivers within their agency. Attendees will gain valuable insight into how they can foster a collaborative environment that encourages continuous learning and caregiver retention while rewarding caregivers that have been identified as high achievers within your agency.

8

Topic

Managing Ongoing Communication with Your Home Care Clients

Description

Effective communication is the cornerstone of quality home care services. This discussion will give franchisees an opportunity to share best practices, strategies, and challenges they've implemented to maintain meaningful and consistent communication while providing great customer service and care of their clients.  

9

Topic

Managing Your Prospective Client Leads

Description

Participants will be able to share what they have done in their agency to obtain and convert local and third party leads through the various stages of the prospective client management process. This roundtable discussion is designed to provide you with essential insights and strategies to help you improve your client conversion rates.

10

Topic

The Importance of Benefits in Recruiting and Retaining Top Notch Office Staff (Franchise Owners Only)

Description

Join a discussion that will focus on what your fellow franchisees have done to attract and retain exceptional office staff by designing and promoting competitive benefits packages. Dialog about how offering standout benefits can position your agency as an employer of choice, attract top-tier talent and foster a positive company culture.

11

Topic

Grassroots Strategies to Recruiting Caregivers

Description

This roundtable discussion is designed to provide franchisees with an opportunity to share valuable insights and practical techniques they have used to effectively source and recruit caregivers. This topic is tailored for franchise owners, HR professionals, and recruitment specialists seeking innovative approaches to address caregiver shortages and attract top caregiver talent.

12

Topic

How Caregiver Retention Can Help You Grow Your Agency

Description

Please join a roundtable discussion that will delve into the critical intersection of caregiver retention and the growth of your home care agency. Franchisees will have an opportunity to share insights, challenges, and innovative strategies aimed at not only retaining valuable caregivers but leveraging their satisfaction with quality client care to help propel your agency forward.

13

Topic

Growing Your Brand Through Networking Groups 

Description

Not only can networking help you increase exposure for your franchise, but it is also a great way to interact with others while gaining knowledge and resources. Franchisees will discuss how they use networking to develop relationships with key strategic alliances in their market.

14

Topic

Maximizing Your Referral Source Visits

Description

Referral sources are vital connections that senior care providers need to nourish and grow. Even in the days of online search, social media, and online review websites, face to face visits with referral sources in your area are still a crucial element of generating prospective client leads in your area. Franchisees will discuss tips that can help you successfully assess your connections and build new productive relationships.

15

Topic

Placing a Priority on Monthly Caregiver Training

Description

As the number of seniors needing care continues to grow, an ever-increasing need exists to provide quality and consistent training for caregivers to ensure that they are equipped to provide the best care and services possible. During this roundtable discussion, franchisees will discuss why they place a priority on caregiver training in order to stand out among the competition.

16

Topic

Best Practices on Growing Your Senior Living Community Referral Revenue  

Description

Last year, nearly half of all Always Best Care franchisees generated revenue through senior community referrals. Join a discussion to dialog about how many franchisees have been able to put a system in place to market and grow this part of your business while maximizing their profitability.  

17

Topic

Growing Your Franchise Through Territory Expansion

Description

Join us for an insightful discussion on strategically growing your franchise business through territory expansion. Dialog with your fellow franchisees to hear why they made the decision to expand their coverage in order to grow their agencies. Whether you're a seasoned franchisee or considering territory expansion, this session will provide you with insight you can use to make an informed decision.

18

Topic

Managing Your Growth Through Financial Management

Description

Engage in a dynamic conversation where participants will have an opportunity to share experiences, strategies, and insights on effectively managing finances to propel sustainable and strategic growth for their agency. This discussion aims to be a collaborative space for participants to gain actionable insights in order to understand how effective financial management can be a cornerstone for your business.